Sunday, December 8, 2013

Mesoamerica resiste!

 mesoamerica resiste

:) These things make me happy. 

About the project_
9 years of production, 13 golden rules, 3 years brainstorming.
It looks like a mega- "eye candy" poster but in fact it’s a complex mind concept with visual metaphors... and sales go for a ecological and social cause.

About the art_ 
( and what a nice video for a didactic class on illustration!!)
draftsmanship is not showoff, it has a porpoise : Those very thin ink pens allow to draw in pointillism, which is a usual technique for scientific illustration – it’s done this way so that the drawing won’t lose information and quality when it goes to print.

4:38_ the visual metaphor with bees is stunning!! It’s related with the name of the collective (beehive), with the final goal of all the project, and also reminds us of:
«if all insects on Earth disappeared, 
within 50 years all life on Earth would end. 
If all human beings disappeared from the Earth,
within 50 years all forms of life would flourish.»
― Biologist Jonas Salk

5:34_MIND MAPS - brainstorming = like I always say: one A4 sheet of paper for verbal concepts + another A4 with sketches (including clichés just to get them out of the way) at the end, images will show you the way.
More info here:

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