Thursday, November 21, 2013

How To Price Illustration for Children's Books, Editorial, etc.

Print screen on the left: Prices in dollars converted to euros // Print screen on the right: The "sweet spot" you should be considering to price your art work

 This is a Will Terry video resume, original here:
1_Estimate the time you'll spend on it.
2_Try know the budget directly from client or art direction.
3_Find your bottom line payment
3,5 _ Is it fun? Do you want to do it? Rethink your bottom line (up or down)
4_When you have the limit amount phone, email and negotiate.

Note to self: [after video and 10 years illustrating]
If you don't win that assignment it's ok - it's better to have that TIME to work on something you  like.
Don’t take a job just because you feel you should be working on something, if you’re a freelance it means sometimes you’ll have a free agenda.
Your time is worth money – If you’re in the market “on sales” that’s the only type of client you’ll attract: big fish looking for bargains or poor clients with no money (usually, neither of them has a real concern for commissioning good art). Then again, a poor client, good project… maybe a YES just because you want.
Go pro bono if it makes you happy but don't "sale" your soul.

Feeling you're working for nothing or even doing a bad job: ruins your spirit and portfolio, oh, and dropping some tears as you draw blurs away your vision and ruins the paper -  (or perhaps not, if you’re up to watercolors)
We never loose a job, we  win time to do other stuff that are really interesting and meaningful to build a good portfolio …while you’re saying goodbye to a poor client.
Sometimes “NO” is just freedom for all the “YES” you’re looking for.

(…and that’s a huge “note to self”… well, reassessing values is also a good practice against insomnia)

1 comment:

Ana Afonso said...